The Royal Dutch Transport Federation has established MaaS Lab, a coalition of 28 market players active in the MaaS ecosystem. MaaS Lab has been tasked with creating the conditions to make MaaS work in the Netherlands. A recent interview with MaaS Lab Manager Sonila Metushi details why The Netherlands is particularly fertile ground for MaaS, how the coalition is helping create a set of minimum standards for ecosystem actors, how the coalition is addressing challenges related to COVID-19, and fostering public-private cooperation.